As I watched @MariaShriver interview @AmySchumer and her stylist, I thought how fabulous that Amy found @LeesaEvansStyle. How fantastic that she has learned how to dress for her body so she feels comfortable and confident in her skin and in her clothes. Amy's candor exemplifies the universal clothing drama so many of us are all too familiar with which often plays off of our body image issues. "You're not going to be what everybody loves, but you have to love yourself," Schumer says. The reality is, we wear clothes and we should feel beautiful in them. Our clothing should reflect our personality, flatter our bodies, empower and lift us up.
I just happen to have a bit of talent for choosing clothes that are flattering for others and I even dabbled in doing the personal shopping/stylist thing for hire, back in the day. It really is about knowing your body and knowing what looks good on your particular shape and what doesn't look good. It is paramount, in my opinion, to find pieces that don't require us to fuss, tug or pull as Amy shared because then, we are uncomfortable and aren't in the moment, being ourselves.
I was crystal clear that I could not make myself look good, let alone feel confident and carefree, in a bathing suit as I wanted coverage of my upper thighs and no bathing suit addressed that "problem area". Talk about a "pain point" in marketing terms. Well, I knew I was not going to wear a traditional women's swimsuit years ago on vacation and hence the creation of girltrunks happened - swim shorts that cover the upper thighs and tankini tops that are not skin tight so to flatter the shape and make the wearer feel comfortable and fashion forward.
I just commented to my mother the other day, "What would I do if I did not have girltrunks for my trip to Florida over the holidays?" "Seriously...what would I do?" She said she felt the exact same way and went into all the positives of girltrunks over a traditional swimsuit. Yes, she is my mom, yet everything she shared was completely on point. It is a game changer for those of us that don't want to expose so much of our bodies in order to enjoy all the leisure activities around water and still want to look and feel great and be stylish.
So, I completely get the gift Amy's stylist gave her...a sense of freedom to be, to feel comfortable and confident in her clothes so she can be her fabulous self without fussing or feeling self-conscious. It is not frivolous...it matters....it matter a lot!
I am confident we are doing just that in the swimwear space which so many women truly dread regardless of their size, shape or age. Those days of dreading to wear a swimsuit are long gone because with girltrunks, women can now participate in life's activities around water with confidence and joy.
Embrace the skin you are in and say bye-bye swimwear shy and say hello swimWEAR CONFIDENCE!